Players have a variety of colors from which they can choose for their penguins. When creating an account, the player is asked to pick one from 15 options for free. Further colors can later be bought from the Penguin Style catalog in the Clothes Shop for 20 coins each. A membership is not required for buying new colors.
Colors are essentially clothing items. However, they cannot be removed from the player card, and the player is only able to change colors. In the inventory, color icons are represented as colored blobs with eyes.
Similar to the method in Club Penguin, the player is asked to pick a color between 16 options when creating an account in Club Penguin Island. However, if the player wants to change the penguin's color in-game, they must tap the "My Penguin" button. A list of available colors can be found there and the color can be changed for free.
The colors are as follows, going respectively with the picture:
In the past, a new color has been confirmed, or planned to be released every 3 years. The first new color, Lime Green was released in 2006, the second one being Aqua in 2009, and the third one being Arctic White in 2012. No new colors were released in 2015.